Cannes Lions

MAIL-ORDER PHARMACY

AVANGA FILMPRODUKTION , Dresden / MYCARE / 2011

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'Changes' – TV spot for Mycare mail order pharmacyMycare is a mail order pharmacy that targets a very young market segment. The mail order industry involving pharmaceuticals has only been permitted in Germany for a few years now, and the market share of pharmaceuticals purchased via mail order channels remains in the single-digit percentage range.This was impulse for the approach taken in our TV spot 'Changes'. Besides communicating the Mycare brand, the goal of the spot is also to provide exposure to the mail order pharmacymarket segment. This new type of purchasing method for pharmaceuticals is depicted as a component of the changes that make up our everyday lives.Actress Andrea Sawatzki's testimonial for this spot highlights the idea of 'Changes' in a special way. Baby doll today, policewoman tomorrow, and even a witch sometimes; that's how everyday life looks for this renowned German actress. Lifec onsists of changes - even in the pharmaceuticals market.

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