Cannes Lions
AIM PROXIMITY, Wellington / NEW ZEALAND POST / 2007
Awards:
Overview
Entries
Credits
Outcome
New Zealand Post wanted to increase the number of Mailed Masterpiece entries to 60 this year – an ambitious target almost 50% higher than the previous year.After our reminder, the Mailed Masterpeices category received 71 entries – up from 43 the previous year.
This was a 65% increase in responses.While at first New Zealand Post was a little shy about showing their delicates to the world, they’re now celebrating the results – proudly holding their knickers up as shining examples of the way DM ought to be done.
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