The website has been based on the concept of four picture books in red, blue, black and white with the woman as the principal character. As the conclusion, a world focused on the woman has been created in CP17, on the theme of the Snow Queen.

The world of ice unfolding in the white picture book is built with paper and produced in time-lapse animation. In order to pursue the ‘sense of texture’ and ‘sense of handicraft’ distinctive of paper, careful attention is paid to lighting and photography for use on the website.