Cannes Lions

Make Bieber Stop

GREY CANADA, Toronto / VOLVO / 2016

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Description

We hyperlinked specific YouTube themes and subject matter to specific car features and produced hundreds of different XC60 pre-roll messages for each and every one.

In addition to ‘standard’ YouTube themes and tags, we also identified individual viral videos that were popular or trending and created specific pre-roll ads just for them.

Execution

Team members from Creative, Media and Analytics all worked together 24hrs/day, creating hundreds of XC60 pre-roll videos that delivered trending & topical messages in real time.

The campaign was executed over a 3-week period on the YouTube platform.

There were over 100 different customized videos that were created as part of the effort.

Outcome

At Volvo’s request, results are not to be shared publically. Please see confidential information.

Similar Campaigns

12 items

The world's first photo exhibition shot with a car

FORSMAN & BODENFORS, Gothenburg

The world's first photo exhibition shot with a car

2018, VOLVO

(opens in a new tab)