Cannes Lions

MAKE EVERY TURN COUNT

DIGITASLBI NORDICS, Stockholm / HUSQVARNA / 2015

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Overview

Entries

Credits

OVERVIEW

Execution

The scrolling mechanic allowed consumers to experience the benefits of the Zero Turn in a fun and descriptive way that drove traffic to the specific Husqvarna Zero Turn landing page.

Outcome

We had an integration rate of 40% and increased traffic to the rider mower landing pages increased during the media run of the banner with over 25%.

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2023, HUSQVARNA

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