Cannes Lions
DIGITASLBI NORDICS, Stockholm / HUSQVARNA / 2015
Overview
Entries
Credits
Execution
The scrolling mechanic allowed consumers to experience the benefits of the Zero Turn in a fun and descriptive way that drove traffic to the specific Husqvarna Zero Turn landing page.
Outcome
We had an integration rate of 40% and increased traffic to the rider mower landing pages increased during the media run of the banner with over 25%.
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11 items