Their first priority was to enhance the brand Awareness and also to create engagement and interaction through digital activity project.

Maybelline has a long and difficult way ahead in needs of a coherent strategy for advertisement to save its real identity and at the same time to adjust its message to Iranian culture and find a way to make an effective communication with the customers.

Duration of campaign was 6 weeks with support of about 20 influencers and CPC banners for sending traffic to the instagram page.