Cannes Lions
SMUGGLER, Los Angeles / INSTAGRAM / 2022
Overview
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Credits
Execution
As the brand for whom self-expression has always been at its core, we set out to redefine our role in consumers’ lives.
To launch this point of view, we created a film where each moment would be a reflection of what it feels like to explore Instagram as if it were a physical place. Showing the journey of one protagonist as she navigated Reels, Stories, creating reactions, interactions, and more.
The result is more than just the journey of a single character on the app, but of how we might each find our way—ultimately, to finding ourselves.
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