Cannes Lions
KK OUTLET, London / DIAGEO / 2013
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An innocent looking corner shop was hacked to play the familiar tune “Rudy, A Message to You” by Jamaican musician Dandy Livingstone (later made famous by The Specials), triggered every time a customer picked up a can of Red Stripe.
The instruments were all created entirely from everyday products found in the shop, including Red Stripe, whilst hidden cameras captured the genuine reactions of surprised, delighted and sometimes confused customers.
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