Cannes Lions
THE CORNER SHOP, Los Angeles / NETFLIX / 2019
Overview
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Execution
Rather than politicizing the effort, we wanted to find a way to talk to everyone—from the viewers to the producers to the writers and the studio heads—and bring them into the conversation. We wanted them to think more deeply about WHYdiversity is good, beyond the obvious representation issues. Under the banner of “Make Room,” we could talk about the need to make room in the industry, but also that making room creates advantages: creative room, innovative room, room for new genres, new voices, and new stories that people love and connect with.
As such, the director worked with Uzo to create a flow as to feel that she is not only traversing the various worlds but to actually be a part of them as well.
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