Cannes Lions
MAKE THE VENDING MACHINE PLAY SPOT
MOMENTUM JAPAN, Tokyo / COCA-COLA / 2014
Overview
Entries
Credits
Overview
Execution
The app experience in Japan delivered an entertaining AR experience showcasing the new features, and reacting only to the new vending machines themselves.
Outcome
28,000 Vending machines 28,000 PLAY SPOTS cooling power shut off
42% Awareness among target
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