Cannes Lions

MAKE THE VENDING MACHINE PLAY SPOT

MOMENTUM JAPAN, Tokyo / COCA-COLA / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

The app experience in Japan delivered an entertaining AR experience showcasing the new features, and reacting only to the new vending machines themselves.

Outcome

28,000 Vending machines 28,000 PLAY SPOTS cooling power shut off

42% Awareness among target

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