Cannes Lions
MAKE UP REMOVAL WIPES
TEAM CREATIF, Paris / GEORGIA PACIFIC / 2011
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Overview
Entries
Credits
OVERVIEW
Description
Create a new branding and packaging identity for the Demak'up range, consistent with the new strategic platform.
Execution
Our creative conviction to convey the new positioning was based on the graphic expression of naturality and essentiality, while being cosmetic-oriented to anchor The Demak'up evolution to the beauty universe.
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