Cannes Lions

Make your mark

J. WALTER THOMPSON, Shanghai / DOUBLE A INT'L NETWORK / 2017

Film
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Film

This film is seen from the eyes of paper as a hero character recounting how it has seen it all during its lifespan. Achievements, the beginning of dreams, simple human moments, the important chapters in life as well as history in the making and more. Towards the end, it drives home the message that the moments in life that matter most are never without paper. Because it is what we do with our lives that gives paper its purpose in the world.

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