Cannes Lions

MAKE YOUR RULE

INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2013

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Hyundai Card made a Commercial Film under a slogan “Make your Rule” to enlighten Korean young people who pay too much attention to what other people think and say about a self-initiated life. Moreover, we let them to share the film with their friends in their own "rule"; they could customize the video by clicking their friend’s photo on the Facebook and write a message in it. It is accessible for all devices; computers, tablets, smart phones.