Cannes Lions
750MPH, London / VERTU / 2014
Overview
Entries
Credits
Execution
We used a mixture of extremely close microphone recordings of pieces of metal, glass, printed circuit board, etc to reflect the macro photography. The sounds were then manipulated and bespoke technological sounds made using synthesisers within the logic platform.
In order to convey the amazing quality of the phone's speakers, the engineer used orchestral sweeps and synth sequences that built to a wide stereo crescendo resulting in a "wash" of beautiful sounds. Every element within the mix was created within the studio.
Outcome
Youtube hits to date are: 780,636 views. Overall average minutes viewed: 1m 06
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