Cannes Lions

Making Impossible, Possible

JONES KNOWLES RITCHIE, London / COURTNEY TULLOCH / 2020

Presentation Image
Demo Film
Supporting Content

Overview

Entries

Credits

Overview

Execution

Courtney Tulloch does things other gymnasts can’t. The proof? He’s got two moves named after him (the T1 and T2). He pushes his body to the limits. And it’s made him a champion.

Our task was to craft a typeface that could speak the gymnast’s language. It would need to be uniquely ownable to Courtney - helping to elevate his profile on digital platforms and far beyond gymnastics.

Tulloch One and Two are the result of 3D modelling, motion and traditional type design coming together. Every character is inspired by the visual language of the rings, as well as Courtney’s performances on them.

Just like Courtney’s moves, the striking typefaces give the impression of impossibility when in motion. It’s only when you see the letterforms rotate 360° that they become comprehensible.