Following a global worldwide rebranding (packaging, brand world guidelines...) capitalising on the unique and iconic white bottle, The Brand Union Paris, together with Ricard has been activating Malibu on french market through street art design for now 3 years.2008, was all about Street artist collaboration (James Jarvis, Delta, SoMe) for a succesful ultra limited edition botlles series at Colette.2009, we had to find refreshing approach to enchor the brand into this aspirational universe even stronger.

The iconic Malibu liquor bottle is now given a makeover by three magazines. Each publication showcased exceptional creativity, uniqueness and expertise: Vice, Clark Magazine and Shoes Up.Shoesing Malibu ...In a kind of 'white label' approach, unexpected and surprising, the Shoes Up campaign was realised with a shoelace design complete with matching “shoe” box, which captured all attention at the colette store where the 100 exemplary ran very quickly out of stock.

Artist, Journalist, PR, trendsetters, blogers party all together at Colette in a memorable launch ... still in 2010 blogs stress the uniqueness of this proposition.