Cannes Lions

MAMA MINCED PORK INSTANT NOODLES

FAR EAST DDB, Bangkok / SAHA PATTHANAPIBUL / 2001

Film

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Overview

Description

A passenger laughs when an air hostess stresses the importance of Mama Instant Noodles in an emergency. When the plane crashes, she makes up the noodles to attract rescuers. The passenger eats them, causing the rescuers to depart.

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