Cannes Lions
SWISS PUBLICIS ZURICH / MIGROS / 2007
Overview
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Credits
Outcome
The promotion was definitely talk of town and generated a significant amount of positive feedback not only from customers but also from different media. So it was no wonder, that sales of these dishwashing liquid has risen during the 2-week action by over 35% (compared to the average sales in the same stores 2-weeks before).
Similar Campaigns
12 items