Cannes Lions

MANGO FROOTI MANGO DRINK

CREATIVELAND ASIA, Mumbai / PARLE-AGRO / 2010

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Overview

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Credits

OVERVIEW

Outcome

Result: Sales and buzz are the measures of success. Sales during the activity went up by a whopping 100%. Frooti retained its market leadership by a huge margin. The campaign created unprecedented buzz and word of mouth around the brand. It generated PR worth approximately Rs.15 million across the Internet, social media, newspapers and television. The footage generated during the promo was edited into the brand’s TV commercials and other branded entertainment content.

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