The client wanted something simple and eye-catching to communicate its proposition – the best remedy for an upset stomach. With this communication, it wanted to create top-of-mind recall with customers.

Sometimes, food can be a stubborn guest who has grossly overstayed his welcome. Drawing on this insight, we turned food into denizens of the underbelly. Through illustration, we brought different kinds of food alive and depicted the mess they make of the stomach. Our message, installed across Medical Stores in the city, effectively told customers that Gasofast is the best cure for a predicament such as this.

Customers who walked into the stores were drawn to the Poster. They spent time taking in every detail. They appreciated the humour, and absorbed the message. First time trials increased substantially.