Cannes Lions

Mannequin Challenge

HAVAS JOHANNESBURG, Johannesburg / RECKITT BENCKISER / 2017

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Description

Many people who experience muscle pain, strain and stiffness avoid sudden movements. So what if pain could be the real reason behind all these mannequin challenges? Transact with its medicinal properties could heal every ache and get everyone moving again. With Transact’s broader brand strategy centered on the payoff line, “Stop at Nothing”, it was a perfect match!

Execution

Our in-video overlays appeared on the hottest viral uploads, along with a companion banner for easy click-through to the Transact product page on our website. Our message:

Pain preventing you from moving? Transact. Stop at nothing.

Outcome

30 November - 31 December

Clicks: 4985

Impressions: 5476059

CTR: 0.09%

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