Doctors without borders wanted to use this trend to spread a relevant message. That`s why a special mannequin challenge was created, bringing us directly into a typical Doctors without borders situation. The challenge then ends with a surprising and emotional twist.

Amidst the hype of these challenges, Doctors without borders used all their own social media channels to air this film all at the same time in order to generate the best impact. Using owned channels and PR was the only way to get the low-cost activation launched.

On average, each channel generated approx. 400.000 views and 7700 shares. The video reached and activated over 13.2 Million people worldwide. The earned reach was worth 1.3 Million Euros. Donations rose by 2,3%. All this within only 4 weeks of being relevant in Social Media.