Cannes Lions

MANY MINI

WE ARE SOCIAL, Milan / MINI / 2018

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Overview

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Credits

OVERVIEW

Description

We created the most customizable ad ever made, with 150 Millions different versions.

Execution

After our researches, we targeted users with highly personalized ads. Then, through a dedicated platform designed to be 100% responsive, we invited them to make their own version of the spot, customizable on their passions, with 150 Millions possible results.

Outcome

97 MILLIONS IMPRESSIONS

MORE THAN 2.000 HOURS OF USER INTERACTIONS

18.000 UNIQUE ADS CREATED BY USERS

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