Cannes Lions
WE ARE SOCIAL, Milan / MINI / 2018
Overview
Entries
Credits
Description
We created the most customizable ad ever made, with 150 Millions different versions.
Execution
After our researches, we targeted users with highly personalized ads. Then, through a dedicated platform designed to be 100% responsive, we invited them to make their own version of the spot, customizable on their passions, with 150 Millions possible results.
Outcome
97 MILLIONS IMPRESSIONS
MORE THAN 2.000 HOURS OF USER INTERACTIONS
18.000 UNIQUE ADS CREATED BY USERS
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