Miracle Flights provides air travel to low-income children in need of a distant specialized medical care. Their beautiful work is mostly financed by donations—and dependent on awareness.

To promote their services, Miracle Flights uses targeted outreach programs to enlist the help of community-minded companies and people. But these mainly rely on indoor, small communication pieces provided to recurrent and potential donors to be displayed at their own discretion.

In 2016, Miracle Flights was close to celebrating their 100,000th flight, and challenged us to create a low-budget campaign that could inspire existing partners to display it—and drive new donors to join their cause.

The idea was a series of indoor posters with a simple—yet eye-catching—craft made with real bandages and an inspiring message: "We have a cure for distance".