Cannes Lions

MAR MOSTRO

GBH DESIGN, London / PUMA / 2013

Presentation Image

Overview

Entries

Credits

Overview

Description

Central to the venture’s success, the livery must deliver impact, engagement and the need for speed. As light weight liveries deliver a fast boat in the water, its a challenging mix of impact versus speed upon naked carbon fibre. The livery’s ‘story’ defines all associated ‘grip story’ product design; outdoor advertising, PR, in-port events and CSR initiatives – not least of which was a children’s character – ‘Marmo’, who ‘Saves Our Seas’ in a free storybook read live at each in-port city.

Execution

Central to the venture’s success, the livery must deliver impact, engagement and the need for speed. As light weight liveries deliver a fast boat in the water, its a challenging mix of impact versus speed upon naked carbon fibre. The livery’s ‘story’ defines all associated ‘grip story’ product design; outdoor advertising, PR, in-port events and CSR initiatives – not least of which was a children’s character – ‘Marmo’, who ‘Saves Our Seas’ in a free storybook read live at each in-port city.

Outcome

Central to the venture’s success, the livery must deliver impact, engagement and the need for speed. As light weight liveries deliver a fast boat in the water, its a challenging mix of impact versus speed upon naked carbon fibre. The livery’s ‘story’ defines all associated ‘grip story’ product design; outdoor advertising, PR, in-port events and CSR initiatives – not least of which was a children’s character – ‘Marmo’, who ‘Saves Our Seas’ in a free storybook read live at each in-port city.

Similar Campaigns

12 items

Puma Generation Fearless

LIGHTBLUE, Dubai

Puma Generation Fearless

2023, PUMA

(opens in a new tab)