Cannes Lions
GBH DESIGN, London / PUMA / 2013
Overview
Entries
Credits
Description
Central to the venture’s success, the livery must deliver impact, engagement and the need for speed. As light weight liveries deliver a fast boat in the water, its a challenging mix of impact versus speed upon naked carbon fibre. The livery’s ‘story’ defines all associated ‘grip story’ product design; outdoor advertising, PR, in-port events and CSR initiatives – not least of which was a children’s character – ‘Marmo’, who ‘Saves Our Seas’ in a free storybook read live at each in-port city.
Execution
Central to the venture’s success, the livery must deliver impact, engagement and the need for speed. As light weight liveries deliver a fast boat in the water, its a challenging mix of impact versus speed upon naked carbon fibre. The livery’s ‘story’ defines all associated ‘grip story’ product design; outdoor advertising, PR, in-port events and CSR initiatives – not least of which was a children’s character – ‘Marmo’, who ‘Saves Our Seas’ in a free storybook read live at each in-port city.
Outcome
Central to the venture’s success, the livery must deliver impact, engagement and the need for speed. As light weight liveries deliver a fast boat in the water, its a challenging mix of impact versus speed upon naked carbon fibre. The livery’s ‘story’ defines all associated ‘grip story’ product design; outdoor advertising, PR, in-port events and CSR initiatives – not least of which was a children’s character – ‘Marmo’, who ‘Saves Our Seas’ in a free storybook read live at each in-port city.
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