To promote the movie we needed to go beyond the classic promotion for movies and find a

way to involve the audience emotionally. We targeted all Belgian Marinas as they would have the most involvement and could potentially serve as spokeswomen and create free publicity

Almost everyone knows a Marina in their immediate environment (a mother, an aunt, a neighbour). In order reclaim their name, all Marina's would need to involve friends and family as well as their community. While everyone got involved, the movie 'Marina' was freeriding on the PR buzz.

All national newspapers (print/online) gave our Marina's a chance to speak which enabled us to reach out to 627,053 readers.

Our Marina's shared their story on radio during a full 8 minutes prime time, reaching 1,100,000 listeners.

We organized a 15 min. debate on prime time television about the name Marina. 1 out of 3 Flemish households (790,641 viewers) saw Marina's debating in a confident and intelligent way.

The Marina website hit 50,000 unique visitors.

In the End, the movie was more popular than its blockbuster competitors with over 500,000 visitors which more than doubled the expected 200,000 visitors.