Cannes Lions

MARK LEVINSON SOUND SYSTEM

DRAFTFCB JOHANNESBURG, Johannesburg / LEXUS / 2010

Awards:

1 Shortlisted Cannes Lions
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Description

Lexus’ GS range has the impressive Mark Levinson sound system as a standard feature and it would cost would cost up to R1,2 million to have the same acoustics in a standard room. The campaign suggests that the music in your Lexus is going to be of such high quality that you would wish everything that interrupts your radio listening experience e.g. the news, were a song.

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