Cannes Lions
FRED & FARID SHANGHAI, Shanghai / HEWLET-PACKARD / 2016
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Description
To promote its “WASD” gaming brand in China,
HP is targeting hardcore gamers with a campaign in airport and gaming conventions under the enigmatic platform "Gamers Know."
The ad features the hand of gamer with a red blister, known among the die-hard gamers as "The Mark of a True Gamer”; a nod to those who have spent countless hours playing their favourite games.
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