Cannes Lions
OGILVY & MATHER, London / NABS / 2006
Overview
Entries
Credits
Description
These viral ads were written to encourage people working in the media industry to enter a team in the 'Charity Rugby Sevens Tournament.' The end line is Rugger Buggers Wanted. All of the ads play on the over-the-top behaviour or drinking games that are associated with rugby folk.
Similar Campaigns
12 items