Cannes Lions

MARKETING COMMUNICATION SOLUTIONS

OGILVY & MATHER, London / NABS / 2006

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These viral ads were written to encourage people working in the media industry to enter a team in the 'Charity Rugby Sevens Tournament.' The end line is Rugger Buggers Wanted. All of the ads play on the over-the-top behaviour or drinking games that are associated with rugby folk.

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Throwaway Comments

OGILVY, London

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2024, NABS

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