How do you create a corporate site for an ad agency that would reflect its personality and its innovative way of thinking? We came up with a whole new word/concept: Ideacookies. Ideas are like cookies to us. A fine recipe, superb materials, and the right baker will give you a baked-to-perfection cookie. Exactly like the ideas we create at McCanns. The site offers three sections/jars to dig in: Ideacookies for Great Communications; Ideacookies for Great Brands; Ideacookies for a great day. The first two come with examples to illustrate the point of the ideacookie you pick. For info. on who the 'baker' is, there's a section under the 'ideacookie maker' offering all necessary info. for that first meeting.