Fonecta is originally a directory service that has rapidly grown to be a service company for both consumers and small businesses. Fonecta helps small businesses to succeed by providing them marketing tools to better reach their clients. Now in this promotion Fonecta even provides a possibility to make a real sponsorship deal with Formula One star Heikki Kovalainen. This is a totally unique promotion in Finland and probably in the world. To launch the campaign we created a fictional character called Kurre and his courier service to demonstrate the idea. This is a launch spot for ongoing campaign.