Martell.com was created to offer our audience (predominantly 25-45 year old males, worldwide) an interactive environment to explore and connect with the reinvigorated Martell brand. Since the current international advertising campaign is centered around a woman(named Martell!) who is the human embodiment of the brand, we designed Martell.com as if it was her own personal website: a reflection of who she is, how she lives, and what she most enjoys. It is Martells website, not the Martell website... Our aim is to place the visitor at the centre of Martell's world, where her attitude and youthful energy colour every element of the site content. The results is an unusual first person look into not only her family's cognac, but the many elements that make up her life - her friends, travels, Parisian apartment, restaurants, clubs and nightlife, personal photographs and films, etc.Plans for the future include new storylines and experiences that will keep dimensionalising Martell's character, offering visitors even more reasons to return. And reasons to sample and enjoy her cognac.