A unique and epic collaboration between two of the most iconic brands out there. Harley-Davidson meets Marvel, bringing together two different worlds to introduce a whole new audience to Harley-Davidson custom motorcycles.

We created 27 custom made Harley-Davidsons, each one designed for a different Marvel Super Hero. From the agility of Spiderman to the power of Incredible Hulk, every bike showed off its own distinct character trait.

The website showed off every detail of the bikes, and allowed fans to Make a Stand and vote for their favourite, for a chance to win a money can’t buy experience. It also let people seek out their ideal Harley-Davidson model in an innovative way, searching by Super Hero, bike model or character trait.

Social asked people about their dream custom bike and brought them to life through illustration. PR and a Hulk themed radio spot helped create buzz and drove people to see the bikes on display at Comic Con, where they stole the show.

The campaign collaboration merged digital and reality to bring together audiences and show a new generation how they can express themselves through the dream Harley they never even knew they wanted.

5.1 million + people reached

1 million engagements.

663k unique active social users.

15,710 votes

International and local coverage.

(Sunrise, Buzzfeed, Gizmodo, GQ and Bleeding Cool)

Over 1000 votes at Comic-Con.