Cannes Lions
DENTSU, Tokyo / AMUSE / 2010
Overview
Entries
Credits
Description
Masaharu Fukuyama is a famous singer song writer in Japan, who has made 10 number-one-ranked songs.We were asked to design his 20th anniversary tour T-shirt.
Execution
Since the theme of the tour was 'MATSURI' Japanese traditional festival, the graphic motif is the Japanese God of Entertainment BENZAITEN playing an electric guitar.
When wearing it, it is designed to look like you have IREZUMI tattooed all over your body.
Outcome
The number of audiences of the two-day event reached over 80,000 people, and the T-shirt effectively put enthusiasm to it.
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