Cannes Lions

MASS EFFECT 3

CAVIAR LA, Los Angeles / EA GAMES / 2012

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Overview

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Following the epic cinematic trailer for Mass Effect 3, the spot debuted for the hugely anticipated game that aired during AMC's "The Walking Dead." The commercial touches upon the central focus of the game -- the threat of losing everything you love unless you fight to take Earth back. The spot is dark and beautiful, painting a picture of the anarchy and chaos that results when the Reapers descend. But at the end, there is still some hope that all is not lost.

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