MasterCard Canada has a history of supporting charitable causes as a way of connecting with their consumers. This ad aired during the busy Christmas season as a reminder of what matters most in life. It was a positive encouragement to credit card holders to make a donation to the international charity Right to Play. The visuals and words drive home various benefits of play that many children worldwide receive thanks to organizations like Right to Play. The message and the imagery swim against the current of gift-focused Christmas ads without seeming judgmental or pessimistic.