Despite the challenge of getting the magazine to agree to have a French gatefold, we needed to develop a concept that would provide a meaningful Priceless Moment that would link to the idea of being a cover girl.The media team pursued the idea of developing this French gatefold, as we believed this was an excellent opportunity to break the scheme of the traditional and avoid the clutter. We had obtained the best position in the magazine.Media and creative worked together. The Priceless Moment was first created on paper and later our creative team worked on implementing this idea.