Cannes Lions
EGG FILMS, Cape Town / DISTELL / 2014
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In this commercial, we find internationally-acclaimed actor Idris Elba giving advice on mastery to the up and coming young master Siyabonga Radebe. However as he discovers at the end of the commercial, real mastery is having the humility to learn as you go… In this case, learning the South African Xhosa language.
JUDGES PLEASE NOTE:
The local lingo used by Idris Elba (who famously portrayed Nelson Mandela in the recent film) has no subtitles as it plays to South African audiences who would recognise that Idris is attempting to master the great icon's mother tongue, one of South Africa's most difficult languages , Xhosa.
Whilst he impresses with “You have to stay humble and keep on learning.” he stumbles on his emboldened toast "Respect, to the masters.” requiring the local celebrity to correct him.
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