RiksTV is a Norwegian digital TV provider. If you have their pay tv package at home you can enjoy free access on multiple TVs and digital devices either in your house or anywhere you go in Norway. The market is crowded with several similar providers, and interest is low, so investing in original ways of communicating the brand to differentiate it from the rest is the key to success. We have also found that utilising big TV occasions throughout the year, like Easter or sports events, is the best way of getting more customers. That’s when most people consider switching providers. The campaign's objective was to use the Euro 2016 as a backdrop to amplify RIksTV's brand message/TV deal and attract new customers.

We recruited people from RiksTV’s subscriber base, directly, through social media and webTV, to sign up as match day hosts. They posted a profile via the Match Maker site with their location, photos of their home and which matches you could watch at their house. It didn’t take long before we had hosts all over Norway. Then we promoted the Match Maker service to foreigners on their way to Norway and who were already there, using targeted promo films in their own language via Facebook,YouTube, webTV and on incoming Norwegian Air flights. With the Match Maker site the tourists could find a nearby location where they could watch their team’s matches, and hook up with the host. During the championship we joined some of the tourists and their Norwegian hosts as they watched together. These meetings became short documentaries with highlights that were released the morning after the matches.