The Sum of all Thrills™ world, aimed at middle school students, combines the three ride elements of the theme park experience into one multidimensional ride. Students answer math-related questions to unlock elements, enabling them to build their own ride online. The micro site was created using original 3D models built in cinema 4D, cinematic after effects animations, and original audio composition. We facilitated Raytheon’s MathMovesU Sweepstakes, providing one student the opportunity to attend the opening of Sum of all Thrills™. Communication was developed for MathMovesU fans and teachers. Banner ads and Raytheon public relations efforts were also put into motion.

The client positively viewed the all encompassing launch of all The Sum of all Thrills™. The efforts were recognised by several credible sources such as The New York Times, CNN and others. The MathMovesU sweepstakes grand prizewinner and her family had a thrilling experience. Specifically, the launch of the virtual Sum of all Thrills™ experience on MathMovesU.com also proved a success. Middle school students engaged with the content; thus learning that math can be fun. Within the first month…..40% increase in average visits per day 60% increase in registered users 30% increase in time spent on site.