Cannes Lions

Matter of Time

OGILVY COMMONHEALTH TORONTO, Toronto / EPIPEN/PFIZER CANADA / 2018

Film
Film
Supporting Content

Overview

Entries

Credits

Overview

Description

We open on a restaurant scene with a family enjoy their meal. Focus turns to the dad who suddenly seems uneasy. We slip into slow motion as the table becomes aware of his distress. Everything comes to a standstill.

The previous hour now plays back in reverse. Family walks backward toward the entrance, gets in the car, drives backward home, walks backward into the house, and are in the entranceway about to leave.

Reverse motion stops and we revert back to real time.

Family exits the home with dad trailing behind. Before leaving, he hesitates. He takes a few steps back towards a wall-mounted cupboard, opens it, picks up an EpiPen and places in his sports jacket.

Back in real time at the restaurant, dad takes action in response to his distress and retrieves his EpiPen from his jacket and administers.

Blue to the sky. Orange to the thigh.