Spikes Asia
DENTSU CREATIVE X INC., Tokyo / HONDA / 2023
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We chose the song, “DANCE OF THE HOURS FROM THE OPERA ”LA GIOCONCDA”” by Amilcare Ponchielli to highlight his driving pleasure of the best toy ever, CIVIC TYPE R. The music added a feeling of being chased by time and yet Max is in control of that moment as if they were dancing together. The music brought an effect of gradual playful synchronization between a human and a car as if they are united as one, conveying a symbolic increase of Max’s excitement.
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