Our brief was to announce Maximidia event 2011 to both the usual Maximidia goers plus potential participants in the whole world.

The graphic strategy was showing social media as if they were done in the 20’s, 30’s, 40’s, 50’s and 60’s. And we arrived at the final design to represent how fast the world changes nowadays. How “everything ages fast”. The copy also invited the target to go to Maximidia seminars and update.

Results: we reached 19 million people all over the world.The campaign was discussed in 18 languages on international blogs, including a NY Times one. On Google, the “Everything Ages Fast” concept becamesynonymous with Maximidia. There were more than 2,000 social mediasspontaneous posts about the campaign. At maximidiavintageads.com, the originalartwork was downloaded 25,000 times. The posters can be seen inseveral different places, including: a digital agency in Holland, a schoolin Australia, a British textbook, and a Danish book about media. The action was sosuccessful that the number of attendees grew by 33% compared to 2011.