Cannes Lions
GITAM/BBDO, Tel Aviv / OSEM / 2006
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A seller in a supermarket, her arm bandaged, invites a lady to taste a sample of new mayonnaise. While she enjoys the taste, the seller informs that the tasty mayonnaise contains only 5% fat. The taster, shocked, reacts in a way that the sales woman apparently experienced before… The Pay Off: Unbelievable- ONLY 5% FAT.
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