Cannes Lions

MAYONNAISE

GITAM/BBDO, Tel Aviv / OSEM / 2006

Film

Overview

Entries

Credits

Overview

Description

A seller in a supermarket, her arm bandaged, invites a lady to taste a sample of new mayonnaise. While she enjoys the taste, the seller informs that the tasty mayonnaise contains only 5% fat. The taster, shocked, reacts in a way that the sales woman apparently experienced before… The Pay Off: Unbelievable- ONLY 5% FAT.

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