We created DriverVille, a branded social game on Facebook. In DriverVille, there are personalised garages for each player, a racetrack, a shopping center, even an entertainment complex. Players can customise their own MAZDA 2 and a unique character called a Drivertar to fit his or her driving personality and then play to win DriverBucks virtual currency to buy virtual items. Among the challenges are mini-games like races at Mazda Raceway and quests like finding car parts and flags to give to in-game characters, attending a secret rock concert and hosting a gaming party.

DriverVille set ablaze the social gaming world, surpassed all client goals and generated more hand-raisers than any other Mazda initiative. In addition to the myriad of accolades from the press, DriverVille earned Mazda the distinction of being the first car company to launch a vehicle through Facebook.