Cannes Lions

MAZDA

J. WALTER THOMPSON FRANKFURT, Frankfurt / MAZDA / 2015

Presentation Image
Online Video
Case Film

Overview

Entries

Credits

Overview

Execution

A series of films about real-life challengers who have come up with unconventional ideas to make the world a better place. People, who just like Mazda, are rebels with a cause. For example an Anthropology professor, who is building a spacesuit in his living room.

Outcome

500 million impressions, 16 million interactions, an overall view time of 60.000 hours and 40.000 new Facebook fans.

Similar Campaigns

12 items

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