We make viewers look at something that is directly related to car driving (elevated roads and bridges) from a totally a new perspective, thus motivating them to perceive Mazda3 as a masterpiece in motion.

The “Pedestals” campaign literally positions Mazda3 as a masterpiece of automotive engineering. We wanted to showcase Mazda3 as a vehicle of great value, top of its class. The beauty of the images enhances the allure of the driving experience without the need to actually show it.