Work time: we planned 1)installation with wheel ruts from floors to walls at Tokyo Station, 2)Secret Preview Dome and Graphic Painted Trucks at nationwide major business districts, 3) three minutes' documentary TV-programme with Japan's most "Like no other" talents (such as artist, Takashi Murakami)prime time.In these ways we could capture the target all the day from morning till night. Off - work time: at nationwide Cinema Complexes, RX-8 was portrayed as "X-men car".

Advance sales of 5,000 units. Monthly sales of about 3,000 units in the first month(triple of the target).The top share of the Japanese sports car market. Improved the image of the Mazda brand "inventive"and "new-wave". Mazda's corporate brand popularity was up over 10% in a short period.