Over 40,000 magazines were delivered directly to targeted cafes, bars and boutiques in Melbourne and Sydney.All the magazines were snapped up in two weeks.

“Mainstream media is not always the best way to talk to a savvy young audience. Taking over STU magazine was an exciting and edgy way for us to engage with our target market on street level. It successfully helped reinforce Mazda3 as the most stylish small car.”, Amanda Chase National Product & Advertising Manager, Mazda Australia.