As you gradually come close to the picture of the patient near death, you will find that it is made out from a maze.

We expressed the difficulty of communicating with end-of-life patients, and appealed that the NPO will be a help for those who are facing the subject (eg caregivers or nurses).

Our client is a small NPO launched by a hospice physician.

The aging society is a major problem in recent years, and publicising the activities of this NPO will contribute to solve social issues in Japan.

However, not many people were interested nor knowledgeable about this issue.

Therefore, in order to raise the recognition rate with what little money we had, we distributed the posters at the event, and also sticked it at their booth.

The posters contributed greatly, resulting in 186% increase in participants of the event. The event was hosted by End-of-Life Care Association.

Furthermore, receiving great attention from social media, the NPO was featured in the one-hour TV program.

http://www.nhk.or.jp/professional/2017/0306/